Fresh groceries
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Currently available in just two cities – Berlin and Cologne – the company will use the funding to expand to other cities in Germany and eventually Europe. Gorillas claims to have procurement arrangements that provide them with a “healthy margin” and build up the business, without needing to mark up prices. With a delivery fee of just €1.80, there is some question as to whether Gorillas and similar services can actually make money at scale. They have already raised €1.11 billion for their concept of 30-minute deliveries, and operate in more than 500 cities across the US.Įxplore more: Food & Drink Innovations | Mobility & Transport Innovations But Philadelphia-based goPuff has a head start in this space. At Springwise, we recently covered a two-hour delivery service in New York and a London startup that promises delivery of a limited number of items in 15 minutes. Gorillas is not the only startup eyeing the hyper-local delivery market. Sümer explains, “You have penne but no Arrabiata how do you get that sauce that you need now? So we asked ourselves, what would happen if a company pops up and serves people with what they need when they need it? Our hypothesis was that people would appreciate it and shift their interaction with groceries to more on demand purchases.” Gorillas, in comparison, allows people to buy fresh items more frequently. In this model, supermarkets focus on goods with a longer shelf life for a weekly shop.
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Gorillas CEO Kağan Sümer points out that large supermarkets tend to organise their delivery service around the supply chain, rather than the needs of the consumer.
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The target market of Gorillas is people who need to top up their weekly shop with fresh groceries and the odd household item, as well as those who forgot to buy a crucial ingredient for a dish they are cooking right then, or who are out of everyday essentials such as milk. Gorilla is currently working on building out local delivery-only grocery stores. They accomplish this feat using hyper-local fulfilment centres sometimes known as “dark convenience stores”, similar to the dark kitchens which operate as delivery-only restaurants. Gorillas was founded this year and with a USP of grocery delivery in an average of just ten minutes. Fresh multi fruits splashing into blue clear water splash healthy food diet freshness concept isolated. Healthy food or vegetarian cooking concept. Fresh organic vegetables and spoons on rustic wooden background, top view, border.
#Fresh groceries professional#
This follows an earlier seed round which saw Atlantic Food Labs invest an estimated €1.2 million. Browse 9,729,092 professional fresh food stock photos available royalty-free. The round was led by hedge fund Coatue and a number of unnamed European investors.
#Fresh groceries series#
Spotted: Gorillas, a German grocery delivery startup that specialises in ultra-fast deliveries, has just completed a Series A funding round, raising €36 million. Who says you have to brave the busy grocery store aisles to purchase the foods your family loves to eat At Walgreens, you.